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Inconsistent CCPA Compliance by California Data Brokers

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📰 1 unique sources, 1 articles

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A study from the University of California, Irvine, reveals that many data brokers in California are not fully complying with the California Consumer Privacy Act (CCPA). Roughly half of the 543 registered data brokers failed to respond within the required 45-day time frame to consumer requests to access or delete personally identifiable information (PII). This noncompliance raises concerns about data privacy and the effectiveness of the CCPA in protecting consumer data. The study highlights that the lack of compliance is not uniform, with larger companies finding it easier to adhere to the regulations. Additionally, the process of verifying consumer requests often requires consumers to provide PII, which can further complicate privacy concerns.

Timeline

  1. 27.08.2025 16:24 📰 1 articles · ⏱ 20d ago

    Study finds inconsistent CCPA compliance among California data brokers

    A study from the University of California, Irvine, published in 2025, reveals that many data brokers in California are not fully complying with the CCPA. Approximately half of the 543 registered data brokers did not respond within the required 45-day time frame to consumer requests to access or delete PII. The study also notes that the process of verifying consumer requests often requires consumers to provide PII, which can further complicate privacy concerns.

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