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Disney Settles $10M FTC Case Over YouTube Kids' Data Collection

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Disney has agreed to pay a $10 million settlement to resolve allegations by the U.S. Federal Trade Commission (FTC) that it improperly collected personal data from children on YouTube. The entertainment company failed to correctly label videos for children as "Made for Kids" (MFK), allowing unauthorized data collection and targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite YouTube alerting Disney of the incorrect labeling for over 300 videos. The FTC complaint highlights that this mislabeling enabled Disney to collect personal data from children under 13 and use it for targeted advertising. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube.

Timeline

  1. 03.09.2025 17:13 1 articles · 26d ago

    Disney to Pay $10M for Mislabeling Kids' Videos on YouTube

    Disney agreed to pay a $10 million settlement to resolve FTC allegations that it mislabeled children's videos on YouTube, allowing unauthorized data collection and targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite being alerted about the incorrect labeling for over 300 videos. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube.

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