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Disney Settles $10M FTC Case Over YouTube Kids' Data Collection

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Disney has agreed to pay a $10 million civil penalty to settle claims that it violated the Children's Online Privacy Protection Act by mislabeling videos and allowing data collection for targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite being alerted about the incorrect labeling for over 300 videos. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube. The Justice Department emphasized the importance of parental consent in protecting children's privacy and announced the federal court order. Content creators have been required to mark uploaded videos and YouTube channels as "Made for Kids" (MFK) since 2019, following a $170 million settlement by Google and YouTube for violating the Children's Online Privacy Protection (COPPA) Rule.

Timeline

  1. 03.09.2025 17:13 2 articles · 3mo ago

    Disney to Pay $10M for Mislabeling Kids' Videos on YouTube

    Disney agreed to pay a $10 million settlement to resolve FTC allegations that it mislabeled children's videos on YouTube, allowing unauthorized data collection and targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite being alerted about the incorrect labeling for over 300 videos. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube. The Justice Department emphasized the importance of parental consent in protecting children's privacy and announced the federal court order. Content creators have been required to mark uploaded videos and YouTube channels as "Made for Kids" (MFK) since 2019, following a $170 million settlement by Google and YouTube for violating the Children's Online Privacy Protection (COPPA) Rule.

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