Disney Settles $10M FTC Case Over YouTube Kids' Data Collection
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Disney has agreed to pay a $10 million civil penalty to settle claims that it violated the Children's Online Privacy Protection Act by mislabeling videos and allowing data collection for targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite being alerted about the incorrect labeling for over 300 videos. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube. The Justice Department emphasized the importance of parental consent in protecting children's privacy and announced the federal court order. Content creators have been required to mark uploaded videos and YouTube channels as "Made for Kids" (MFK) since 2019, following a $170 million settlement by Google and YouTube for violating the Children's Online Privacy Protection (COPPA) Rule.
Timeline
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03.09.2025 17:13 2 articles · 3mo ago
Disney to Pay $10M for Mislabeling Kids' Videos on YouTube
Disney agreed to pay a $10 million settlement to resolve FTC allegations that it mislabeled children's videos on YouTube, allowing unauthorized data collection and targeted advertising. The mislabeling occurred because Disney marked all videos at the channel level as "Not Made for Kids" (NMFK), despite being alerted about the incorrect labeling for over 300 videos. The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube. The Justice Department emphasized the importance of parental consent in protecting children's privacy and announced the federal court order. Content creators have been required to mark uploaded videos and YouTube channels as "Made for Kids" (MFK) since 2019, following a $170 million settlement by Google and YouTube for violating the Children's Online Privacy Protection (COPPA) Rule.
Show sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
Information Snippets
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Disney mislabeled videos for children on YouTube as "Not Made for Kids" (NMFK), allowing unauthorized data collection.
First reported: 03.09.2025 17:131 source, 2 articlesShow sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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The mislabeling enabled Disney to collect personal data from children under 13 and use it for targeted advertising.
First reported: 03.09.2025 17:131 source, 2 articlesShow sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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Disney will pay a $10 million civil penalty as part of the settlement with the FTC.
First reported: 03.09.2025 17:131 source, 2 articlesShow sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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The settlement requires Disney to notify parents before collecting children's personal information and to implement a new program to ensure proper labeling of videos on YouTube.
First reported: 03.09.2025 17:131 source, 2 articlesShow sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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The FTC revealed in September 2024 that video streaming and social media companies have been engaging in widespread surveillance of children and teens.
First reported: 03.09.2025 17:131 source, 1 articleShow sources
- Disney to pay $10M to settle claims it collected kids’ data on YouTube — www.bleepingcomputer.com — 03.09.2025 17:13
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The Justice Department announced the federal court order, emphasizing the importance of parental consent in protecting children's privacy.
First reported: 31.12.2025 11:431 source, 1 articleShow sources
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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Disney failed to tag kid-directed videos on YouTube as "Made for Kids" (MFK), allowing data collection and personalized ads.
First reported: 31.12.2025 11:431 source, 1 articleShow sources
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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Content creators have been required to mark uploaded videos and YouTube channels as MFK since 2019, following a $170 million settlement by Google and YouTube for violating the Children's Online Privacy Protection (COPPA) Rule.
First reported: 31.12.2025 11:431 source, 1 articleShow sources
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43
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Disney receives a portion of the revenues generated from advertising placed with Disney videos and from advertising sold directly by Disney.
First reported: 31.12.2025 11:431 source, 1 articleShow sources
- Disney will pay $10 million to settle children's data privacy lawsuit — www.bleepingcomputer.com — 31.12.2025 11:43