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European Commission fines Google $3.5 billion for anti-competitive adtech practices

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The European Commission has fined Google â‚Ŧ2.95 billion ($3.5 billion) for abusing its dominant position in the digital advertising technology (adtech) market. The EU's top antitrust regulator ordered Google to cease anti-competitive and self-preferencing practices and implement measures to mitigate future conflicts of interest in the adtech market. The fine follows a preliminary finding in June 2023 that Google's practices violated EU antitrust rules. Google plans to appeal the decision, asserting that its services are not anti-competitive and that there are numerous alternatives available. This is the fourth significant fine imposed by the EU on Google for abusing its market dominance, with previous fines totaling â‚Ŧ8.25 billion ($9.46 billion) for various antitrust violations.

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  1. 05.09.2025 19:36 📰 1 articles

    EU fines Google $3.5 billion for anti-competitive adtech practices

    The European Commission fined Google â‚Ŧ2.95 billion ($3.5 billion) for abusing its dominant position in the adtech market. The EU ordered Google to stop self-preferencing practices and mitigate future conflicts of interest. Google plans to appeal the decision, asserting that its services are not anti-competitive and that there are numerous alternatives available. This is the fourth significant fine imposed by the EU on Google for abusing its market dominance, with previous fines totaling â‚Ŧ8.25 billion ($9.46 billion) for various antitrust violations.

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