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Adobe Analytics data leakage incident due to ingestion bug

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1 unique sources, 1 articles

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Adobe Analytics experienced a data leakage incident on September 17, 2025, due to a bug introduced during a performance optimization change. The bug caused data from some organizations to appear in the analytics instances of others for approximately one day. The issue affected numerous Analytics services and downstream applications. Adobe has advised customers to delete all impacted data from their systems, backups, and downstream environments. The bug did not result from malicious activity or a cybersecurity incident. Affected customers may have inadvertently exposed sensitive data, potentially violating regulations such as VPPA, CPPA, and GDPR.

Timeline

  1. 01.10.2025 22:58 1 articles · 3h ago

    Adobe Analytics bug causes data leakage incident

    On September 17, 2025, at 12:20 UTC, a performance optimization change introduced a bug in Adobe Analytics Edge data collection. The bug caused data from some organizations to appear in the analytics instances of others for approximately one day. Adobe reverted the change on September 18 at 11:00 UTC and advised customers to delete all impacted data from their systems, backups, and downstream environments. The incident did not result from malicious activity or a cybersecurity incident, but it potentially exposed sensitive data, raising concerns about regulatory compliance.

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