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OpenAI considers memory-based ads for ChatGPT

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Last updated
1 unique sources, 7 articles

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OpenAI, valued at $500 billion, is exploring the introduction of ads on ChatGPT to address revenue challenges. The company, which has 800 million users, relies heavily on a small percentage of paying customers for its $13 billion revenue. OpenAI is debating this move ahead of a potential public offering, as it seeks to diversify its revenue streams. OpenAI has also expanded the availability of its cheaper 'Go' subscription plan to more countries and introduced purchasable credits for Codex and Sora. OpenAI has denied reports of rolling out ads on ChatGPT paid plans, clarifying that the recommendations are app suggestions from pilot partners. The company aims to make app suggestions appear more organic within ChatGPT. OpenAI is reportedly mulling a new form of ads on ChatGPT called 'sponsored content,' which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window. OpenAI is preparing to test ads in ChatGPT with employees before rolling them out to consumers. OpenAI CEO of Applications Fidji Simo has discussed ads in an internal version of ChatGPT with employees. It is unclear if OpenAI will hide ads for paid subscriptions like Go, Plus, and Pro. OpenAI has confirmed it is exploring ads and aims to respect user trust. OpenAI's ads could be personalized using user data, though effectiveness is uncertain. OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics. OpenAI's $8 ChatGPT Go subscription is now available worldwide, offering 10x more messages, file uploads, and image creation than the free tier. ChatGPT Go does not provide access to advanced 'thinking' or 'reasoning models', but allows unlimited use of GPT-5.2 Instant. ChatGPT Go offers longer memory and context window, enabling ChatGPT to remember more about the user and reference past conversations. ChatGPT Plus remains the best subscription as it provides access to advanced models and no ads. ChatGPT Go will show ads at the bottom of answers, which won't influence GPT responses. To disable ads, users can upgrade to ChatGPT Plus for $20 or ChatGPT Pro for $200.

Timeline

  1. 17.01.2026 01:06 1 articles · 1h ago

    OpenAI confirms ChatGPT ads will not influence answers

    OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics.

    Show sources
  2. 29.11.2025 13:31 4 articles · 1mo ago

    OpenAI tests personalized ads in ChatGPT Android app

    OpenAI is internally testing ads inside ChatGPT, with references to an 'ads feature' in the ChatGPT Android app 1.2025.329 beta. The ads could be highly personalized as the AI knows everything about the user unless the feature is disabled. ChatGPT Plus users reported seeing recommendations for shopping apps, which some users interpreted as ads. OpenAI is exploring 'sponsored content' in ChatGPT responses, which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window.

    Show sources
  3. 01.11.2025 22:00 7 articles · 2mo ago

    OpenAI explores memory-based ads on ChatGPT

    OpenAI is considering the introduction of ads on ChatGPT to diversify its revenue streams. The company, which has 800 million users, relies heavily on a small percentage of paying customers for its $13 billion revenue. OpenAI has also expanded the availability of its cheaper 'Go' subscription plan to more European countries and introduced purchasable credits for Codex and Sora. OpenAI has denied reports of rolling out ads on ChatGPT paid plans, clarifying that the recommendations are app suggestions from pilot partners. The company aims to make app suggestions appear more organic within ChatGPT. OpenAI is reportedly mulling a new form of ads on ChatGPT called 'sponsored content,' which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window. OpenAI is preparing to test ads in ChatGPT with employees before rolling them out to consumers. OpenAI CEO of Applications Fidji Simo has discussed ads in an internal version of ChatGPT with employees. It is unclear if OpenAI will hide ads for paid subscriptions like Go, Plus, and Pro. OpenAI has confirmed it is exploring ads and aims to respect user trust. OpenAI's ads could be personalized using user data, though effectiveness is uncertain. OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics. OpenAI's $8 ChatGPT Go subscription is now available worldwide, offering 10x more messages, file uploads, and image creation than the free tier. ChatGPT Go does not provide access to advanced 'thinking' or 'reasoning models', but allows unlimited use of GPT-5.2 Instant. ChatGPT Go offers longer memory and context window, enabling ChatGPT to remember more about the user and reference past conversations. ChatGPT Plus remains the best subscription as it provides access to advanced models and no ads. ChatGPT Go will show ads at the bottom of answers, which won't influence GPT responses. To disable ads, users can upgrade to ChatGPT Plus for $20 or ChatGPT Pro for $200.

    Show sources

Information Snippets

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