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OpenAI considers memory-based ads for ChatGPT

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Last updated
2 unique sources, 11 articles

Summary

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OpenAI is introducing ads in ChatGPT for logged-in adult U.S. users on free and Go plans, aiming to diversify its revenue streams. The company emphasizes that ads will not influence responses and user data will remain private. OpenAI has 800 million weekly active users and is expanding access to its low-cost subscription globally. OpenAI has also expanded the availability of its cheaper 'Go' subscription plan to more countries and introduced purchasable credits for Codex and Sora. OpenAI has denied reports of rolling out ads on ChatGPT paid plans, clarifying that the recommendations are app suggestions from pilot partners. The company aims to make app suggestions appear more organic within ChatGPT. OpenAI is reportedly mulling a new form of ads on ChatGPT called 'sponsored content,' which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window. OpenAI is preparing to test ads in ChatGPT with employees before rolling them out to consumers. OpenAI CEO of Applications Fidji Simo has discussed ads in an internal version of ChatGPT with employees. It is unclear if OpenAI will hide ads for paid subscriptions like Go, Plus, and Pro. OpenAI has confirmed it is exploring ads and aims to respect user trust. OpenAI's ads could be personalized using user data, though effectiveness is uncertain. OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics. OpenAI's $8 ChatGPT Go subscription is now available worldwide, offering 10x more messages, file uploads, and image creation than the free tier. ChatGPT Go does not provide access to advanced 'thinking' or 'reasoning models', but allows unlimited use of GPT-5.2 Instant. ChatGPT Go offers longer memory and context window, enabling ChatGPT to remember more about the user and reference past conversations. ChatGPT Plus remains the best subscription as it provides access to advanced models and no ads. ChatGPT Go will show ads at the bottom of answers, which won't influence GPT responses. To disable ads, users can upgrade to ChatGPT Plus for $20 or ChatGPT Pro for $200. ChatGPT Go now offers unlimited access to GPT-5.2 Instant. It was initially limited to developing countries like Indonesia but has since launched in the United States at $8, which is $12 less than ChatGPT Plus. ChatGPT Go is designed for users who want to upload files, create images, and access the latest models at a lower price point. It does not have reasoning capabilities and is locked to GPT-5.2 Instant. ChatGPT Plus is designed for work that requires deeper reasoning and allows users to choose their preferred model. ChatGPT Pro costs $200 per month and offers full access to GPT-5.2 Pro, along with maximum memory and context, and early previews of new features. Users who do not want to see ads in ChatGPT need to subscribe to the Plus or Pro tier. OpenAI plans to charge up to $60 per 1,000 views for ChatGPT ads, which is on par with live NFL broadcasts. OpenAI will provide advertisers with data about impressions and total clicks, but will not share how many clicks ads are generating. OpenAI has built a full-screen onboarding experience to introduce users to ads in ChatGPT. Ads appear as a 'Sponsored' block in ChatGPT. Users can hide ads, see why something was shown, and clear ad data. OpenAI has added a new 'Ads controls' page under settings for managing history and interests. Users can delete ad-related data without affecting their chats and toggle ad personalization on or off.

Timeline

  1. 17.01.2026 01:06 2 articles · 16d ago

    OpenAI confirms ChatGPT ads will not influence answers

    OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics.

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  2. 29.11.2025 13:31 4 articles · 2mo ago

    OpenAI tests personalized ads in ChatGPT Android app

    OpenAI is internally testing ads inside ChatGPT, with references to an 'ads feature' in the ChatGPT Android app 1.2025.329 beta. The ads could be highly personalized as the AI knows everything about the user unless the feature is disabled. ChatGPT Plus users reported seeing recommendations for shopping apps, which some users interpreted as ads. OpenAI is exploring 'sponsored content' in ChatGPT responses, which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window.

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  3. 01.11.2025 22:00 11 articles · 3mo ago

    OpenAI explores memory-based ads on ChatGPT

    OpenAI is considering the introduction of ads on ChatGPT to diversify its revenue streams. The company, which has 800 million users, relies heavily on a small percentage of paying customers for its $13 billion revenue. OpenAI has also expanded the availability of its cheaper 'Go' subscription plan to more European countries and introduced purchasable credits for Codex and Sora. OpenAI has denied reports of rolling out ads on ChatGPT paid plans, clarifying that the recommendations are app suggestions from pilot partners. The company aims to make app suggestions appear more organic within ChatGPT. OpenAI is reportedly mulling a new form of ads on ChatGPT called 'sponsored content,' which could influence buying decisions. The company plans to prioritize sponsored content in AI answers, with ad mockups including displaying sponsored information in a sidebar next to the main ChatGPT response window. OpenAI is preparing to test ads in ChatGPT with employees before rolling them out to consumers. OpenAI CEO of Applications Fidji Simo has discussed ads in an internal version of ChatGPT with employees. It is unclear if OpenAI will hide ads for paid subscriptions like Go, Plus, and Pro. OpenAI has confirmed it is exploring ads and aims to respect user trust. OpenAI's ads could be personalized using user data, though effectiveness is uncertain. OpenAI has confirmed that ChatGPT will start showing ads in the coming weeks, but it promises that ads won't influence the answers it generates. ChatGPT ads will appear within the answers, likely at the bottom of the answers, and only those who use the free account or ChatGPT Go account will see ads. OpenAI argues that ChatGPT ads will help fund its AGI ambitions. ChatGPT Ads will be separate and clearly labeled, and ChatGPT won't show ads to Plus, Pro, Business, and Enterprise tiers. OpenAI confirmed that user conversations are kept private from advertisers and data won't be sold to advertisers. Users can control how their data is used and clear the data used for ads at any time. Ads won't appear in chats that include sensitive topics such as health, mental health, or politics. OpenAI's $8 ChatGPT Go subscription is now available worldwide, offering 10x more messages, file uploads, and image creation than the free tier. ChatGPT Go does not provide access to advanced 'thinking' or 'reasoning models', but allows unlimited use of GPT-5.2 Instant. ChatGPT Go offers longer memory and context window, enabling ChatGPT to remember more about the user and reference past conversations. ChatGPT Plus remains the best subscription as it provides access to advanced models and no ads. ChatGPT Go will show ads at the bottom of answers, which won't influence GPT responses. To disable ads, users can upgrade to ChatGPT Plus for $20 or ChatGPT Pro for $200. ChatGPT Go now offers unlimited access to GPT-5.2 Instant. It was initially limited to developing countries like Indonesia but has since launched in the United States at $8, which is $12 less than ChatGPT Plus. ChatGPT Go is designed for users who want to upload files, create images, and access the latest models at a lower price point. It does not have reasoning capabilities and is locked to GPT-5.2 Instant. ChatGPT Plus is designed for work that requires deeper reasoning and allows users to choose their preferred model. ChatGPT Pro costs $200 per month and offers full access to GPT-5.2 Pro, along with maximum memory and context, and early previews of new features. Users who do not want to see ads in ChatGPT need to subscribe to the Plus or Pro tier. OpenAI plans to charge up to $60 per 1,000 views for ChatGPT ads, which is on par with live NFL broadcasts. OpenAI will provide advertisers with data about impressions and total clicks, but will not share how many clicks ads are generating. OpenAI has built a full-screen onboarding experience to introduce users to ads in ChatGPT. Ads appear as a 'Sponsored' block in ChatGPT. Users can hide ads, see why something was shown, and clear ad data. OpenAI has added a new 'Ads controls' page under settings for managing history and interests. Users can delete ad-related data without affecting their chats and toggle ad personalization on or off.

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Information Snippets

Similar Happenings

OpenAI Tests Ads in ChatGPT While Google Confirms No Ads in Gemini

OpenAI has begun testing ads in ChatGPT for free and Go subscription users in the U.S., aiming to reduce usage limits while keeping access free. Google, however, has confirmed that its AI model Gemini will not have ads, at least for now. This decision contrasts with OpenAI's approach, which seeks to monetize its free and lower-tier services without altering the core functionality of its AI responses. Google's decision to avoid ads in Gemini aligns with its strategy to differentiate its AI offerings, while OpenAI's move reflects a broader trend in the AI industry to explore new revenue streams.

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OpenAI offers free ChatGPT Plus trial to all users

OpenAI is providing a limited-time offer where all users can access ChatGPT Plus, their $20/month subscription, for free for one month. This subscription includes higher limits for messages, file uploads, memory, and context, designed for tasks requiring deeper reasoning. The offer is available to everyone and can be canceled before automatic renewal.

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OpenAI Enhances ChatGPT with Advanced Chat History Search and Personalization Features

OpenAI is rolling out an upgrade for ChatGPT that improves chat history search reliability and introduces new personalization options. The update allows ChatGPT to more accurately find and reference specific details from past chats, and users can customize the AI's personality traits. Additionally, dictation capabilities have been improved for all logged-in users.

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OpenAI Tests ChatGPT Jobs Feature for Career Assistance

OpenAI is testing a new 'Jobs' feature in ChatGPT designed to assist users with career exploration, resume improvement, and job searching. This follows the recent introduction of the Health dashboard, indicating OpenAI's strategy to expand ChatGPT's functionality into various specialized domains. The Jobs feature aims to provide personalized career advice and job search assistance through AI-powered interactions.

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OpenAI Introduces ChatGPT Health with Privacy Commitments

OpenAI has launched ChatGPT Health, a dedicated space for health-related conversations, ensuring that private health information will not be used to train its AI models. This new feature is being rolled out to users globally, except in the EEA, Switzerland, and the UK. OpenAI emphasizes that health data will be subject to its Health Privacy Notice and encourages users to enable multi-factor authentication for added security. ChatGPT Health is designed to provide a secure environment for health discussions, though OpenAI clarifies that it should not replace professional medical advice. The feature offers optional ability to securely connect medical records and wellness apps for tailored responses, with purpose-built encryption and isolation to keep health conversations protected and compartmentalized.

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