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Darktrace Observes Surge in Black Friday-Themed Phishing Campaigns

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1 unique sources, 1 articles

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Darktrace reported a 620% spike in Black Friday-themed phishing campaigns leading up to Black Friday and Cyber Monday. The firm anticipates an additional 20% to 30% increase during the Black Friday week. Three main scam tactics were highlighted: brand impersonation, fake marketing domains, and generative AI-powered fake advertisements. Amazon was the most impersonated brand, with 80% of phishing attempts mimicking it. Fake domains and AI-generated emails are also being used to trick users into revealing sensitive data.

Timeline

  1. 28.11.2025 15:35 1 articles · 23h ago

    Darktrace Reports Surge in Black Friday-Themed Phishing Campaigns

    Darktrace observed a 620% spike in Black Friday-themed phishing campaigns in the weeks leading up to Black Friday and Cyber Monday. The firm anticipates an additional 20% to 30% increase during the Black Friday week itself. Three main scam tactics were highlighted: brand impersonation, fake marketing domains, and generative AI-powered fake advertisements.

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Information Snippets

  • Darktrace observed a 620% spike in Black Friday-themed phishing campaigns in the weeks leading up to Black Friday and Cyber Monday.

    First reported: 28.11.2025 15:35
    1 source, 1 article
    Show sources

  • Darktrace expects an additional 20% to 30% jump in phishing during the Black Friday week itself.

    First reported: 28.11.2025 15:35
    1 source, 1 article
    Show sources

  • Brand impersonation phishing attempts mimicking US retailers increased by 201% during the week before Thanksgiving and Black Friday.

    First reported: 28.11.2025 15:35
    1 source, 1 article
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  • Amazon was the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis.

    First reported: 28.11.2025 15:35
    1 source, 1 article
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  • Fake marketing domains like ‘Pal.PetPlatz.com’ and ‘Epicbrandmarketing.com’ were used in phishing campaigns.

    First reported: 28.11.2025 15:35
    1 source, 1 article
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  • Generative AI-powered phishing emails accounted for 27% of phishing emails observed in 2024, often containing over 1000 characters.

    First reported: 28.11.2025 15:35
    1 source, 1 article
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