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Italy fines Apple $116 million for App Store tracking privacy policy

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2 unique sources, 2 articles

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Italy's competition authority (AGCM) has fined Apple €98.6 million ($116 million) for allegedly abusing its dominant market position in mobile app advertising through the App Tracking Transparency (ATT) privacy framework. The AGCM claims Apple's ATT policy forces third-party developers to request user consent twice for tracking, while exempting its own apps and services from this requirement. This double-consent process is deemed excessively burdensome and restrictive of competition. Apple plans to appeal the decision, maintaining that ATT provides essential privacy protections for users. The AGCM investigation was launched in May 2023, and Apple has faced similar fines and probes in France, Poland, and Romania. Germany's antitrust authority is currently testing Apple's proposed changes to ATT.

Timeline

  1. 24.12.2025 08:15 1 articles · 23h ago

    Apple faces additional scrutiny and fines over ATT

    Apple has faced similar fines and probes in other European countries, including a €150 million ($162 million) fine by France's competition watchdog in March 2025. Apple is also facing similar probes in Poland and Romania. Germany's antitrust authority is testing Apple's proposed changes to ATT, which include neutral consent prompts and a simplified consent process.

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  2. 23.12.2025 13:06 2 articles · 1d ago

    Italy fines Apple $116 million for App Store tracking privacy policy

    Italy's competition authority (AGCM) has fined Apple €98.6 million ($116 million) for allegedly abusing its dominant market position in mobile app advertising through the App Tracking Transparency (ATT) privacy framework. The AGCM claims Apple's ATT policy forces third-party developers to request user consent twice for tracking, while exempting its own apps and services from this requirement. This double-consent process is deemed excessively burdensome and restrictive of competition. Apple plans to appeal the decision, maintaining that ATT provides essential privacy protections for users. The AGCM investigation was launched in May 2023, and Apple has faced similar fines and probes in other European countries.

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Information Snippets

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