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EFF Launches 'Encrypt It Already' Campaign for Big Tech E2EE Adoption

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The Electronic Frontier Foundation (EFF) has launched the 'Encrypt It Already' campaign urging major technology and communications companies to prioritize end-to-end encryption (E2EE) for user data and communications. The initiative focuses on three key areas: releasing promised E2EE features, enabling them by default, and launching data protection capabilities already available from competitors. The campaign highlights companies like Bluesky, Ring, and Google for their delayed or optional E2EE implementations. The EFF emphasizes the importance of E2EE in protecting user privacy from third-party access, including law enforcement and government agencies. The campaign also addresses the growing privacy concerns exacerbated by the rise of artificial intelligence (AI) and its potential for misuse. The EFF aims to hold companies accountable for their privacy promises and empower users to control their data.

Timeline

  1. 06.02.2026 18:34 1 articles · 5h ago

    EFF Campaign Urges Big Tech to Prioritize E2EE Implementation

    The Electronic Frontier Foundation (EFF) has launched the 'Encrypt It Already' campaign to push major technology and communications companies to implement end-to-end encryption (E2EE) for user data and communications. The campaign focuses on three key areas: releasing promised E2EE features, enabling them by default, and launching data protection capabilities already available from competitors. The EFF highlights companies like Bluesky, Ring, and Google for their delayed or optional E2EE implementations, emphasizing the importance of E2EE in protecting user privacy from third-party access.

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