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Social Media Platforms Generate Billions from Scam Ads in Europe

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1 unique sources, 1 articles

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Social media platforms earned nearly £3.8bn ($5.2bn) from malicious ads in Europe in 2025, with 993 billion ad impressions linked to scams. The report by Juniper Research highlights the need for better detection, enforcement, and user education to combat scam ads and maintain user trust. The report predicts a surge to 1.4 trillion impressions by 2030, potentially increasing revenue from scam ads to £8.4bn unless more protections are implemented.

Timeline

  1. 09.02.2026 12:30 1 articles · 12h ago

    Social Media Platforms Earn Billions from Scam Ads in Europe

    In 2025, social media platforms earned nearly £3.8bn ($5.2bn) from malicious ads in Europe, with 993 billion ad impressions linked to scams. The report by Juniper Research predicts a surge to 1.4 trillion impressions by 2030, potentially increasing revenue from scam ads to £8.4bn unless more protections are implemented. The report urges social media platforms to enhance detection, enforcement, and user education to combat scam ads and maintain user trust.

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Information Snippets

  • Social media platforms received £3.8bn ($5.2bn) from malicious ads in Europe in 2025.

    First reported: 09.02.2026 12:30
    1 source, 1 article
    Show sources

  • Nearly one trillion ad impressions were linked to scams in 2025.

    First reported: 09.02.2026 12:30
    1 source, 1 article
    Show sources

  • Juniper Research predicts total ad impressions will surge to 1.4 trillion by 2030.

    First reported: 09.02.2026 12:30
    1 source, 1 article
    Show sources

  • Scam ads typically mislead users into giving money, personal information, or account access.

    First reported: 09.02.2026 12:30
    1 source, 1 article
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  • Social media platforms should enhance detection, enforcement, and user education to combat scam ads.

    First reported: 09.02.2026 12:30
    1 source, 1 article
    Show sources