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Meta Files Lawsuits Against Advertisers Involved in Celeb-Bait Scams

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Meta has filed lawsuits against advertisers based in Brazil, China, and Vietnam for engaging in deceptive advertising practices, including celeb-bait scams and cloaking techniques. The company has also issued cease and desist letters to marketing consultants offering services to bypass ad policy enforcement systems. The scams involved misusing celebrity images to promote fraudulent healthcare products, investment schemes, and other malicious activities. Meta has taken steps to suspend payment methods, disable related accounts, and block domain names used in these scams. The company has also developed protections for celebrities whose images are frequently used in such schemes. Additionally, Meta's actions come in the wake of reports indicating a significant portion of its ad sales in China were linked to scams, illegal gambling, and other banned content.

Timeline

  1. 27.02.2026 09:56 1 articles · 3h ago

    Meta Files Lawsuits Against Advertisers for Deceptive Practices

    Meta has filed lawsuits against advertisers in Brazil, China, and Vietnam for engaging in celeb-bait scams and other deceptive advertising practices. The company has also issued cease and desist letters to marketing consultants offering services to bypass ad policy enforcement systems. Meta has taken steps to suspend payment methods, disable related accounts, and block domain names used in these scams. The company has developed protections for over 500,000 celebrities and public figures to combat celeb-bait scams. Additionally, Meta's actions come in the wake of reports indicating a significant portion of its ad sales in China were linked to scams, illegal gambling, and other banned content.

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