California Privacy Protection Agency (CPPA) $45 000 fine plus stop-sale and deletion order on Datamasters must stop selling Californians' personal information and delete acquired

Regulatory/Legal Action

First reported

12.01.2026 18:00

Last updated

12.01.2026 18:00

Happening score

H score 31

1 unique sources, 1 articles

Summary

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On 2026-01-12, the California Privacy Protection Agency (CPPA) fined Datamasters $45,000 and ordered it to stop selling Californians' personal information, escalating enforcement of the Delete Act against unregistered data brokerage. The order matters because the company was accused of trading in millions of people's data and building marketing lists from highly sensitive personal attributes. Datamasters must also delete previously acquired California data and remove any future California data within 24 hours if it appears in later data sets.

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