CyberHappenings logo
☰
Home Browse Watchlists Experimental About

Track cybersecurity events as they unfold. Sourced timelines. Filter, sort, and browse. Fast, privacy‑respecting. No invasive ads, no tracking.

MSP go-to-market gaps identified as primary barrier to cybersecurity revenue growth

First reported
Last updated
1 unique sources, 1 articles

Summary

Hide ▲

The managed security services (MSS) market is projected to grow from $38.31 billion in 2025 to $69.16 billion by 2030, yet many managed service providers (MSPs) fail to capture revenue due to misaligned sales strategies. Technical teams often prioritize frameworks and vulnerabilities over business outcomes such as risk reduction, compliance, and continuity, causing prospects to view cybersecurity as a cost center rather than a strategic investment. Sales execution gaps persist as MSPs struggle to translate technical expertise into business value propositions that resonate with expanded buying committees. Key barriers include lack of client urgency, cost objections, and difficulty leveraging compliance as a catalyst, with compliance driving over 56% of new managed security agreements.

Timeline

  1. 01.05.2026 13:30 1 articles · 4h ago

    MSP sales strategy misalignment cited as primary obstacle to cybersecurity revenue growth

    Analysis identifies go-to-market execution gaps as the main barrier preventing MSPs from converting technical expertise into revenue. Key challenges include translating security risks into business value, addressing cost objections, and engaging expanded buying committees exceeding eight stakeholders. Compliance-driven purchasing is noted as a significant but under-leveraged catalyst for new managed security agreements.

    Show sources
    Open in new tab

Information Snippets

  • Managed security services market projected to grow from $38.31B in 2025 to $69.16B by 2030, with cybersecurity as the fastest-growing sector.

    First reported: 01.05.2026 13:30
    1 source, 1 article
    Show sources

  • 77% of MSPs cite lack of client urgency as a major sales challenge; 66% of SMBs identify cost as their top obstacle to adopting stronger security.

    First reported: 01.05.2026 13:30
    1 source, 1 article
    Show sources

  • Buying committees for cybersecurity have expanded to an average of over eight stakeholders, projected to exceed nine by 2026.

    First reported: 01.05.2026 13:30
    1 source, 1 article
    Show sources

  • Over 56% of new managed security agreements are initiated to meet compliance requirements.

    First reported: 01.05.2026 13:30
    1 source, 1 article
    Show sources

  • Compliance deadlines surrounding cyber insurance renewals, industry mandates, and state-level privacy laws create hard timelines for purchasing decisions.

    First reported: 01.05.2026 13:30
    1 source, 1 article
    Show sources