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FTC legal action against Sendit over COPPA and billing allegations

Regulatory/Legal Action
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1 unique sources, 1 articles

Summary

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The FTC referred a legal complaint to the Department of Justice and sued Iconic Hearts Holdings Inc. and CEO Hunter Rice over Sendit, escalating a privacy-and-billing case involving a teen-focused app. The complaint alleges unlawful collection of children's data and deceptive subscription practices tied to the Diamond Membership. The case matters because it combines COPPA privacy allegations with misleading recurring charges and fake anonymous messages.

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Timeline

  1. 30.09.2025 22:57 2 articles · 7mo ago

    FTC refers Sendit complaint to DOJ

    Legal Policy Action Update

    The Federal Trade Commission referred a legal complaint to the Department of Justice against Iconic Hearts Holdings Inc., the creator of Sendit, and CEO Hunter Rice, alleging COPPA violations for collecting personal data from children under 13, including phone numbers, birthdates, photos, and social media usernames, without parental notice or consent, and alleging deceptive practices tied to fake anonymous messages and the premium Diamond Membership subscription.

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